Do introverts have an advantage or a disadvantage in the workplace? How should we design the personality of our future AI colleagues? Bestselling author Matthew Pollard and Justine Cassell provide insight.
Tuesday, December 18, 2018
Trust is viewed as an essential business success metric. But numerous studies suggest that our trust in governments, organizations and businesses has been declining. Guests Ben Boyd and Kent Grayson tackle the core issues.
Tuesday, December 4, 2018
US consumers spend over $70 billion a year on care for their pets, a massive increase over the years. Guests Dan Miller, Loni Edwards and Renée Felice Smith unpack the behavior driving the trend.
Friday, November 23, 2018
American families are shrinking in size, making middle children an endangered species. New York Magazine's Adam Sternbergh and psychologist Catherine Salmon unpack the ramifications.
Tuesday, November 20, 2018
A Millennial and an Xer walk into a room. When they leave, we get a podcast. Listen to the second installment of our two-part series on American generations, featuring an interview with bestselling author Neil Howe.
Tuesday, February 13, 2018
Amidst all the noise about Millennials, Xers and Boomers there's a real theory about generations and their power over business. Bestselling author Neil Howe explains it all for us on the latest podcast.
Tuesday, February 6, 2018
The 2018 Women's March caps a year of striking momentum for women in America. But marketers have a lot more work to do to support the cause.
Sunday, January 21, 2018
Feminism is making a come-back and marketers have latched on. But do female-forward campaigns achieve their goals? In this episode of the podcast we interview Heather LeFevre, Linda Ong, and Shelley Zalis for answers.
Tuesday, January 16, 2018
Most marketers shy away from horror experiences because they worry it will be too controversial for their brand. But there's a strong case to be made for the power of fright. In this podcast, we interview filmmaker Matt Kaplan and researcher Lea Dunn to explore the ways that fear can be used by brands to forge a bond with their customers.
Tuesday, January 16, 2018
Everett Historical/Shutterstock
Fear is on the rise. Conventional wisdom suggests this is bad for brands and for marketers. But new research suggests otherwise.
Sunday, August 13, 2017
