Culture
The Reality of Writing
One month into the WGA strike and many are questioning the value of writers on a cultural landscape that has plenty of alternatives for consumer attention.
Friday, May 26, 2023
Tag: Culture
Podcast
Introverts
Do introverts have an advantage or a disadvantage in the workplace? How should we design the personality of our future AI colleagues? Bestselling author Matthew Pollard and Justine Cassell provide insight.
Tuesday, December 18, 2018
Podcast
Men 2.0
Many experts believe that our societal attitudes about masculinity must change to achieve gender equality. Guests Michael Ian Black, Gary Barker, and Linda Tuncay Zayer join us for a discussion about how to redefine manhood.
Tuesday, December 11, 2018
Podcast
Nostalgia
Nostalgia is a powerful emotion and a frequent go-to for marketers. Nowhere is nostalgia more prevalent than in music. In this episode, we discuss the ins and outs of music-based nostalgia with guest Jesse K, Petr Janata and Rob Kozinets.
Tuesday, November 27, 2018
Podcast
Middleborns
American families are shrinking in size, making middle children an endangered species. New York Magazine's Adam Sternbergh and psychologist Catherine Salmon unpack the ramifications.
Tuesday, November 20, 2018
Podcast
Generations, Part 2
A Millennial and an Xer walk into a room. When they leave, we get a podcast. Listen to the second installment of our two-part series on American generations, featuring an interview with bestselling author Neil Howe.
Tuesday, February 13, 2018
Podcast
Generations, Part 1
Amidst all the noise about Millennials, Xers and Boomers there's a real theory about generations and their power over business. Bestselling author Neil Howe explains it all for us on the latest podcast.
Tuesday, February 6, 2018
Culture
More Than a March
The 2018 Women's March caps a year of striking momentum for women in America. But marketers have a lot more work to do to support the cause.
Sunday, January 21, 2018
Podcast
Femvertising
Feminism is making a come-back and marketers have latched on. But do female-forward campaigns achieve their goals? In this episode of the podcast we interview Heather LeFevre, Linda Ong, and Shelley Zalis for answers.
Tuesday, January 16, 2018
Podcast
Blame it on the Clown
Most marketers shy away from horror experiences because they worry it will be too controversial for their brand. But there's a strong case to be made for the power of fright. In this podcast, we interview filmmaker Matt Kaplan and researcher Lea Dunn to explore the ways that fear can be used by brands to forge a bond with their customers.
Tuesday, January 16, 2018