Tag: Culture

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branding

Symbols and Stereotypes

What happens when your brand symbolizes something offensive to others? How much do logos incite bad behavior? The case of the Washington Redskins.

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branding

Rebooting the American Brand

Does The American Dream still resonate with today's consumers? A new study says it might be fading. Three factors are key to connecting the promise of America with modern brands.

culture

Nomen-culture

You can learn a lot about generational differences by looking at how each cohort names its babies.

interview

How Google Works

Google is one of the world's most admired companies. I had the privilege of interviewing Eric Schmidt and Jonathan Rosenberg on their new book
How Google Works

naming

The Dark Side

How the US government seized control of a trademark to thwart a band of outlaws