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Research
The Thing To Fear
Fear is on the rise. Conventional wisdom suggests this is bad for brands and for marketers. But new research suggests otherwise.
Sunday, August 13, 2017
Tag: Culture
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Branding
Symbols and Stereotypes
What happens when your brand symbolizes something offensive to others? How much do logos incite bad behavior? The case of the Washington Redskins.
Sunday, July 9, 2017
Research
Do Brands Do Better by Going Green?
Many brands are positioning themselves as environmentally-conscious leaders. But how much does a green brand strategy drive sales and influence brand attitudes?
Sunday, June 11, 2017
Culture
Fyre Danger
What marketers can learn from the fate of the social media's newest favorite failure.
Sunday, April 30, 2017
Shutterstock/MadamSaffa
Branding
Rebooting the American Brand
Does The American Dream still resonate with today's consumers? A new study says it might be fading. Three factors are key to connecting the promise of America with modern brands.
Sunday, January 15, 2017
Culture
Acts of Curation
In the marketing world, curation is the buzzword of choice. But what does it mean to be a curator and how do curators add value?
Wednesday, December 7, 2016
Branding
And that's the way it is
The news industry has a serious branding challenge. To regain its credibility and stature it may be time to start from scratch.
Tuesday, November 29, 2016
Culture
System Quo
In the wake of the 2016 Presidential Election Americans look toward the power of an abandoned status quo
Tuesday, November 22, 2016
Culture
Nomen-culture
You can learn a lot about generational differences by looking at how each cohort names its babies.
Sunday, October 30, 2016
Interview
How Google Works
Google is one of the world's most admired companies. I had the privilege of interviewing Eric Schmidt and Jonathan Rosenberg on their new book<br><em>How Google Works</em>
Saturday, October 11, 2014
Culture
Lifestyles of the Rich
It's tempting to assume affluent consumers are shallow. But a new study demonstrates that the wealthiest favor brands that have a cause.
Monday, November 21, 2011
Naming
The Dark Side
How the US government seized control of a trademark to thwart a band of outlaws
Sunday, November 16, 2008