Photo Larry Vincent/Midjourney |


Pride and Principle

Aligning a brand with a cause requires a lot more than rainbows and media buys.

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Positioning a Vision

Apple's introduction of Vision Pro provides a case study on the art of reframing expectations to cross the chasm.

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The Reality of Writing

One month into the WGA strike and many are questioning the value of writers on a cultural landscape that has plenty of alternatives for consumer attention.



HBO Ghost

HBO Max is about to be rebranded as 'Max'. Is this a shift towards commonness or a bold marketing gamble?


The Customer Class

Producer Larry Vincent launches a new limited series podcast called The Customer Class, about the people every business must find and keep. The first episode features an interview with SoulCycle co-founder Julie Rice.



Do introverts have an advantage or a disadvantage in the workplace? How should we design the personality of our future AI colleagues? Bestselling author Matthew Pollard and Justine Cassell provide insight.


Men 2.0

Many experts believe that our societal attitudes about masculinity must change to achieve gender equality. Guests Michael Ian Black, Gary Barker, and Linda Tuncay Zayer join us for a discussion about how to redefine manhood.