Innovation
Positioning a Vision
Apple's introduction of Vision Pro provides a case study on the art of reframing expectations to cross the chasm.
Saturday, June 10, 2023
Culture
The Reality of Writing
One month into the WGA strike and many are questioning the value of writers on a cultural landscape that has plenty of alternatives for consumer attention.
Friday, May 26, 2023
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Midjourney
Branding
HBO Ghost
HBO Max is about to be rebranded as 'Max'. Is this a shift towards commonness or a bold marketing gamble?
Saturday, May 20, 2023
Midjourney
Consumer-Behavior
The Dark Triad
What a rise in stories about antiheroes tells us about consumer psychology.
Friday, May 5, 2023
Podcast
The Customer Class
Producer Larry Vincent launches a new limited series podcast called <em>The Customer Class</em>, about the people every business must find and keep. The first episode features an interview with SoulCycle co-founder Julie Rice.
Monday, August 10, 2020
Podcast
Introverts
Do introverts have an advantage or a disadvantage in the workplace? How should we design the personality of our future AI colleagues? Bestselling author Matthew Pollard and Justine Cassell provide insight.
Tuesday, December 18, 2018
Podcast
Men 2.0
Many experts believe that our societal attitudes about masculinity must change to achieve gender equality. Guests Michael Ian Black, Gary Barker, and Linda Tuncay Zayer join us for a discussion about how to redefine manhood.
Tuesday, December 11, 2018
Podcast
Nostalgia
Nostalgia is a powerful emotion and a frequent go-to for marketers. Nowhere is nostalgia more prevalent than in music. In this episode, we discuss the ins and outs of music-based nostalgia with guest Jesse K, Petr Janata and Rob Kozinets.
Tuesday, November 27, 2018
Podcast
Middleborns
American families are shrinking in size, making middle children an endangered species. New York Magazine's Adam Sternbergh and psychologist Catherine Salmon unpack the ramifications.