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The Customer Class

Producer Larry Vincent launches a new limited series podcast called The Customer Class, about the people every business must find and keep. The first episode features an interview with SoulCycle co-founder Julie Rice.

Run Time: 25 minutes

Customers are the people that every business must find and keep. Producer Larry Vincent has launched a new limited series for The Findings Report called The Customer Class. The first episode, which features an interview with SoulCycle co-founder Julie Rice, is featured on The Findings Report podcast.


Julie Rice

Julie Rice is an entrepreneur best known for co-founding the fitness phenomenon, SoulCycle. Rice’s life’s work has been about building community and she served as Co-CEO at SoulCycle from 2006 to 2015 before serving as a Partner at WeWork from 2017 to 2019.

She is currently the Co-Founder of LifeShop. LifeShop advises and invests in entrepreneurs and consults with businesses at scale. LifeShop is also developing original concepts in the health and happiness space.

Rice lives in NYC with her husband, Spencer, and their two daughters, Phoebe and Parker. She is a board member of the Public Theatre and WeightWatchers.

Show Credits


Other music heard in this episode:

  • The Customer Class theme song (Face of Pain) by Michael Charles Smith
  • 88 on Me by Kevin J. Simon
  • An Answer by Michael Charles Smith
  • State Line by JB Lucas
  • Vince's Inspiration by Jordan Taylor Roach

Above music tracks licensed from our friends at Marmoset Music.


  • Transcription: Lydia Ward


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