Research
When Consumers Delegate
Managers learn to delegate, and so do consumers. New research reveals that it can create better satisfaction.
Sunday, February 11, 2018
Research
Research
How Curiosity Closes Sales
A new study reveals that when consumers are curious they are more likely to indulge themselves.
Sunday, January 28, 2018
Research
Cash or Service?
Cause marketing is on the rise in response to growing consumer interest. But should your brand give cash or donate in-kind?
Sunday, December 3, 2017
Larry Busacca/Getty Images
Research
When Brands Betray Us
At the root of the Harvey Weinstein scandal is a very real sense of betrayal. A new study explores how consumers react when their brands fail them catastrophically.
Sunday, October 15, 2017
Research
Where Has the Time Gone?
When they're not at work, sleeping, or tending to the requirements of their day, Americans are shifting more and more of their time to media
Sunday, October 1, 2017
Research
Focused and Fit
Knowing whether the glass is half full or half empty makes all the difference in messaging to your target audience
Sunday, September 24, 2017
Everett Historical/Shutterstock
Research
The Thing To Fear
Fear is on the rise. Conventional wisdom suggests this is bad for brands and for marketers. But new research suggests otherwise.
Sunday, August 13, 2017
Research
Do Brands Do Better by Going Green?
Many brands are positioning themselves as environmentally-conscious leaders. But how much does a green brand strategy drive sales and influence brand attitudes?
Sunday, June 11, 2017
Research
Give The Gift of Experience
New research on gift giving suggests that experiential gifts deliver more bang for the buck in building personal relationships
Saturday, April 22, 2017
Research
When Men Decide Together, Compromise Takes a Hike
A new study reveals that men are more likely to reject compromise when they make decisions with other men.
Saturday, November 5, 2016
Research
Brand Dependence
It's often said that you are what you drive. The latest wave of Brand Dependence research indicates that might be more true than you realize.
Thursday, January 23, 2014