RG&B Images via Stocksy
For brands, awareness certainly matters, but it is a low-level measure of a brand's true strength. We suggest these five focus areas to truly ensure a brand's longevity and strength.
Saturday, November 9, 2013
Moyers & Co.
When we think of brand identities we often forget that nations have them, too. Historian Joyce Appleby suggests a profound ideal that lies of the root of the American brand.
Tuesday, October 15, 2013
In my ongoing ode to Dollar Shave Club, I commend them for smart brand extension.
Thursday, June 6, 2013
Dollar Shave Club continues its track record of brand consistency with the launch of Dr. Carver's Shave Butter.
Saturday, May 11, 2013
While many think that price is the antithesis of branding, it is actually a powerful positioning tool.
Sunday, April 14, 2013
Benjamin Stäudinger/Flickr
While the memorability of your brand name matters, there's another facet of naming that matters more.
Tuesday, March 12, 2013
I ventured to KPCC's Drucker Family Forum to chat with Matt DeBord about my new book, Brand Real
Saturday, March 2, 2013
The death of advertising is a bit premature, especially when considering the category's standard-bearer: the Super Bowl spot.
Monday, February 4, 2013
I interviewed Daniel Pink about his new book, To Sell Is Human for Live Talks LA.
Saturday, January 19, 2013
Challenger brands are a unique species identified by three essential qualities.
Friday, December 7, 2012
Mad Men's Don Draper delivered compelling truths to his fictional clients. Today’s business managers need their own reality check.
Friday, July 20, 2012
Human beings are natural categorizers. Brand architecture is how a brand satisfies our need to sort.
Monday, June 18, 2012