Tag: Branding

Stuck on you

brand real

Stuck on You

The real value of a brand isn't how much it is liked by people. It's how much people feel the brand is like them.

Command option

branding

Leading a Brand

A new study finds that transformational and transactional leadership is better for long-term brand health.

Dollar shave club ii

branding

Dollar Shave Club, Part II

Dollar Shave Club is an excellent example of Brand Real. It marries a credible promise to a compelling experience.

Scouts honor

Boy Scout by Norman Rockwell

branding

Scout's Honor

There are many words used to describe a brand's platform. But one word is often conspicuously missing.

Memorex

branding

Live or Memorex?

There's a rebellion growing against brands. And it's driven by brands that think it's ok to fool consumers after they leave the cash register.