Helen H. Richardson/Getty Images
branding
Symbols and Stereotypes
What happens when your brand symbolizes something offensive to others? How much do logos incite bad behavior? The case of the Washington Redskins.
Sunday, July 9, 2017
Tag: Branding
branding
When Labels Matter
How the subtle use of specific words to define your target audience makes a significant difference in the performance of your brand
Sunday, March 12, 2017
branding
Why the Uber Brand is Probably Not in Danger ... Yet
Despite a spate of bad press and questionable behavior, most consumers will tolerate the Uber brand out of sheer necessity and proven behavioral economics.
Sunday, March 5, 2017
branding
Skip B-School. Study Life.
The 3 subject areas to master if you want to become a great brand strategist
Sunday, January 29, 2017
Shutterstock/MadamSaffa
branding
Rebooting the American Brand
Does The American Dream still resonate with today's consumers? A new study says it might be fading. Three factors are key to connecting the promise of America with modern brands.
Sunday, January 15, 2017
culture
Acts of Curation
In the marketing world, curation is the buzzword of choice. But what does it mean to be a curator and how do curators add value?
Wednesday, December 7, 2016
storytelling
Burberry uses cinematic trailer to tell its story
Burberry released a three minute Cinematic Trailer to celebrate its 160th anniversary. But the real story revolves around what's missing.
Wednesday, November 2, 2016
culture
Nomen-culture
You can learn a lot about generational differences by looking at how each cohort names its babies.
Sunday, October 30, 2016
Gabriel Bucataru/Stocksy
marketing
Questioning the Decoy
Price is an often over-looked brand touch point. And not because of what it says, but because of what it implies.
Tuesday, August 5, 2014
research
Brand Dependence
It's often said that you are what you drive. The latest wave of Brand Dependence research indicates that might be more true than you realize.
Thursday, January 23, 2014
RG&B Images via Stocksy
branding
What your tech brand really needs
For brands, awareness certainly matters, but it is a low-level measure of a brand's true strength. We suggest these five focus areas to truly ensure a brand's longevity and strength.
Saturday, November 9, 2013
Moyers & Co.
identity
A Historian's Thoughts on America's Identity
When we think of brand identities we often forget that nations have them, too. Historian Joyce Appleby suggests a profound ideal that lies of the root of the American brand.
Tuesday, October 15, 2013