Branding
The Missing Middle
In 1980, George W.S. Trow said television had destroyed the middle distance. The Creator Economy may now be bridging it. Brands should pay attention.
Friday, April 17, 2026
Tag: Branding
Larry Vincent/Illustration generated with the assistance of OpenAI’s DALL·E.
Personal
The Edits Are Theirs. The Story Is Still Ours.
In a time when diversity is being sidelined and queerness increasingly policed, this is a call to own our stories and confront the rebranding of our rights.
Tuesday, April 8, 2025
Larry Vincent/Midjourney
Branding
Pride and Principle
Aligning a brand with a cause requires a lot more than rainbows and media buys.
Friday, June 23, 2023
Branding
Managing Human Brands
When managing a human brand (including your own), there is one metric that matters most
Sunday, September 17, 2017
Helen H. Richardson/Getty Images
Branding
Symbols and Stereotypes
What happens when your brand symbolizes something offensive to others? How much do logos incite bad behavior? The case of the Washington Redskins.
Sunday, July 9, 2017
Branding
From Badging to Hacking
Being t-shirt worthy was once the imperative for brand managers. But consumers have drifted away from badging brands to confer status. Instead, they seek ways to hack the brand's cultural currency to satisfy their social media reach.
Sunday, June 25, 2017
Branding
When Labels Matter
How the subtle use of specific words to define your target audience makes a significant difference in the performance of your brand
Sunday, March 12, 2017
Branding
Why the Uber Brand is Probably Not in Danger ... Yet
Despite a spate of bad press and questionable behavior, most consumers will tolerate the Uber brand out of sheer necessity and proven behavioral economics.
Sunday, March 5, 2017
Branding
Skip B-School. Study Life.
The 3 subject areas to master if you want to become a great brand strategist
Sunday, January 29, 2017
Shutterstock/MadamSaffa
Branding
Rebooting the American Brand
Does The American Dream still resonate with today's consumers? A new study says it might be fading. Three factors are key to connecting the promise of America with modern brands.
Sunday, January 15, 2017
Culture
Acts of Curation
In the marketing world, curation is the buzzword of choice. But what does it mean to be a curator and how do curators add value?
Wednesday, December 7, 2016