Tag: Branding

Nomen-culture

Culture

Nomen-culture

You can learn a lot about generational differences by looking at how each cohort names its babies.

Sunday, October 30, 2016

Questioning the Decoy

Gabriel Bucataru/Stocksy

Marketing

Questioning the Decoy

Price is an often over-looked brand touch point. And not because of what it says, but because of what it implies.

Tuesday, August 5, 2014

Brand Dependence

Research

Brand Dependence

It's often said that you are what you drive. The latest wave of Brand Dependence research indicates that might be more true than you realize.

Thursday, January 23, 2014

What your tech brand really needs

RG&B Images via Stocksy

Branding

What your tech brand really needs

For brands, awareness certainly matters, but it is a low-level measure of a brand's true strength. We suggest these five focus areas to truly ensure a brand's longevity and strength.

Saturday, November 9, 2013

A Historian's Thoughts on America's Identity

Moyers & Co.

Identity

A Historian's Thoughts on America's Identity

When we think of brand identities we often forget that nations have them, too. Historian Joyce Appleby suggests a profound ideal that lies of the root of the American brand.

Tuesday, October 15, 2013

The Naming Exchange

Benjamin Stäudinger/Flickr

Branding

The Naming Exchange

While the memorability of your brand name matters, there's another facet of naming that matters more.

Tuesday, March 12, 2013