Playing with fyre

Podcast

Playing with Fyre

The Fyre Festival was one of the biggest cultural trainwrecks of 2017. But it holds important lessons about the power of social media and the allure of influencers. In our first podcast, we interview filmmaker Nicco QuiƱones and culture analyst Linda Ong for insight on what it means for marketers.

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From social to sale

Kristen Curette Hines and Danil Nevsky/Stocksy

Social Media

From Social to Sales

While more and more brands switch their advertising spend to social media channels, how much of that spend leads to a direct sale?

Life of flower

H&M/Erdem

Culture

The Gender Quotient

Gender marketing is a skills test and a risky endeavor that punishes more often than it rewards. America's evolving attitudes and opinions about gender lie at the heart of the challenge.