
Consumers
From Y to Z
A new study provides a glimpse at the challenges marketers may face with Generation Z. They hate ads. They know how to block them. And they expect more for their attention.
Sunday, October 22, 2017
A new study provides a glimpse at the challenges marketers may face with Generation Z. They hate ads. They know how to block them. And they expect more for their attention.
Sunday, October 22, 2017
Larry Busacca/Getty Images
At the root of the Harvey Weinstein scandal is a very real sense of betrayal. A new study explores how consumers react when their brands fail them catastrophically.
Sunday, October 15, 2017
When they're not at work, sleeping, or tending to the requirements of their day, Americans are shifting more and more of their time to media
Sunday, October 1, 2017
Subscribe to The Findings Report newsletter and never miss a story.
Knowing whether the glass is half full or half empty makes all the difference in messaging to your target audience
Sunday, September 24, 2017
When managing a human brand (including your own), there is one metric that matters most
Sunday, September 17, 2017
Alex Wong/Getty
One of the biggest political headlines this week offered a case study in a frequent brand challenge
Sunday, September 10, 2017
There's a new generation of Dads emerging. They're more engaged, more excited ... and more insecure than their predecessors.
Sunday, August 27, 2017
Lumina/Stocksy
Word-of-mouth may be the most valuable form of promotion, but not all shout-outs are created equal.
Sunday, August 20, 2017