Consumers

From Y to Z

A new study provides a glimpse at the challenges marketers may face with Generation Z. They hate ads. They know how to block them. And they expect more for their attention.

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Research

When Brands Betray Us

At the root of the Harvey Weinstein scandal is a very real sense of betrayal. A new study explores how consumers react when their brands fail them catastrophically.

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Research

Focused and Fit

Knowing whether the glass is half full or half empty makes all the difference in messaging to your target audience

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Branding

When Donald Met Chuck

One of the biggest political headlines this week offered a case study in a frequent brand challenge