From x to z

Consumers

From Y to Z

A new study provides a glimpse at the challenges marketers may face with Generation Z. They hate ads. They know how to block them. And they expect more for their attention.

When brands betray us

Larry Busacca/Getty Images

Research

When Brands Betray Us

At the root of the Harvey Weinstein scandal is a very real sense of betrayal. A new study explores how consumers react when their brands fail them catastrophically.

Insights in Your Inbox

Subscribe to The Findings Report newsletter and never miss a story.

Equinox made me do it

Research

Focused and Fit

Knowing whether the glass is half full or half empty makes all the difference in messaging to your target audience

When donald met chuck

Alex Wong/Getty

Branding

When Donald Met Chuck

One of the biggest political headlines this week offered a case study in a frequent brand challenge