Branding

Moyers & Co.

identity

A Historian's Thoughts on America's Identity

When we think of brand identities we often forget that nations have them, too. Historian Joyce Appleby suggests a profound ideal that lies of the root of the American brand.

essay

Keep Pretending

It's Jim Henson's birthday. And his note from the grave instructs us to focus on the things that really matter in this life.

essay

True Life Adventure

A trip to Alaska reminds me of the adventures I imagined when I was a child and seduced by a forgotten Disney gem.

Benjamin Stäudinger/Flickr

branding

The Naming Exchange

While the memorability of your brand name matters, there's another facet of naming that matters more.