Branding

branding

Leading a Brand

A new study finds that transformational and transactional leadership is better for long-term brand health.

branding

Dollar Shave Club, Part II

Dollar Shave Club is an excellent example of Brand Real. It marries a credible promise to a compelling experience.

Boy Scout by Norman Rockwell

branding

Scout's Honor

There are many words used to describe a brand's platform. But one word is often conspicuously missing.

branding

Live or Memorex?

There's a rebellion growing against brands. And it's driven by brands that think it's ok to fool consumers after they leave the cash register.

branding

5 Great Branding Books

If you're looking to dive deep, here are five must-reads that capture critical perspectives in the art and science of branding.

branding

Why is Black Friday Black?

Color names can provide a powerful influence over brand identity--an influence that is often counter-intuitive.