research
Brand Dependence
It's often said that you are what you drive. The latest wave of Brand Dependence research indicates that might be more true than you realize.
Thursday, January 23, 2014
RG&B Images via Stocksy
branding
What your tech brand really needs
For brands, awareness certainly matters, but it is a low-level measure of a brand's true strength. We suggest these five focus areas to truly ensure a brand's longevity and strength.
Saturday, November 9, 2013
Boris Jovanovic/Stocksy
essay
What the world needs now: love-actions
It's easy to get lost in the feeling of love. But love is also a verb. To feel it, you have to do it.
Sunday, October 27, 2013
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interview
The Maker Movement Manifesto: A conversation with Mark Hatch on a creative revolution
Chris Anderson has called the maker movement the next big thing. Leading the way is TechShop. To learn more about how it is empowering a new generation of inventors and entrepreneurs I interviewed CEO Mark Hatch at Live Talks LA.
Thursday, October 17, 2013
Moyers & Co.
identity
A Historian's Thoughts on America's Identity
When we think of brand identities we often forget that nations have them, too. Historian Joyce Appleby suggests a profound ideal that lies of the root of the American brand.
Tuesday, October 15, 2013
storytelling
Telling a Story Without a Literal Narrative
The word "story" makes many think of words. But a story can surface with images, sounds, even scents.
Saturday, October 12, 2013
20th Century Fox
storytelling
Storytelling and Points of Relation
When telling a story, clearly set your point of departure so that your audience can anchor in and relate from there.
Monday, October 7, 2013
FastCompany
perspectives
A Lesson in Storytelling from Ricky Gervais
Ricky Gervais reminds us that whether you're writing a report for your job or penning a new novel, the key to good storytelling is relating.
Friday, October 4, 2013