Larry Vincent/Midjourney
branding
Pride and Principle
Aligning a brand with a cause requires a lot more than rainbows and media buys.
Friday, June 23, 2023
Marketing
innovation
Positioning a Vision
Apple's introduction of Vision Pro provides a case study on the art of reframing expectations to cross the chasm.
Saturday, June 10, 2023
culture
The Reality of Writing
One month into the WGA strike and many are questioning the value of writers on a cultural landscape that has plenty of alternatives for consumer attention.
Friday, May 26, 2023
Midjourney
consumer-behavior
The Dark Triad
What a rise in stories about antiheroes tells us about consumer psychology.
Friday, May 5, 2023
Podcast
The Customer Class
Producer Larry Vincent launches a new limited series podcast called The Customer Class, about the people every business must find and keep. The first episode features an interview with SoulCycle co-founder Julie Rice.
Monday, August 10, 2020
Podcast
Introverts
Do introverts have an advantage or a disadvantage in the workplace? How should we design the personality of our future AI colleagues? Bestselling author Matthew Pollard and Justine Cassell provide insight.
Tuesday, December 18, 2018
Podcast
Trust
Trust is viewed as an essential business success metric. But numerous studies suggest that our trust in governments, organizations and businesses has been declining. Guests Ben Boyd and Kent Grayson tackle the core issues.
Tuesday, December 4, 2018
Podcast
Pets
US consumers spend over $70 billion a year on care for their pets, a massive increase over the years. Guests Dan Miller, Loni Edwards and Renée Felice Smith unpack the behavior driving the trend.
Friday, November 23, 2018
Podcast
Middleborns
American families are shrinking in size, making middle children an endangered species. New York Magazine's Adam Sternbergh and psychologist Catherine Salmon unpack the ramifications.
Tuesday, November 20, 2018