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Leaders spend a lot of time asking what and why, but they might want to ask when more. Guests Daniel Pink, Jonah Berger and Kelley Gullo explain it all for us.

Run Time: 34 minutes

It is often said that timing is everything. Yet, there’s very little insight on how to improve your timing. In the season two opener, we explore the nuances of time and how our brains are wired to think differently at different times of day. The implications are astonishing. From being better at work to choosing what you buy at the grocery store, timing matters.

Bestelling author Daniel Pink joins us to discuss his latest book, When: The Scientifc Secrets of Perfect Timing, while researchers Jonah Berger and Kelly Gullo share findings from their latest study on time of day and variety seeking.


Daniel Pink

Daniel H. Pink is the author of six provocative books — including his newest, When: The Scientific Secrets of Perfect Timing, which has spent four months on the New York Times bestseller list. His other books include the long-running New York Times bestseller A Whole New Mind and the #1 New York Times bestsellers Drive and To Sell is Human. His books have won multiple awards and have been translated into 38 languages. He lives in Washington, DC, with his wife and their three children.

To determine your chronotype (as discussed during the show), you can download a free worksheet from Dan’s site.

Jonah Berger

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.

Kelley Gullo

Kelley Gullo is a Marketing Ph.D. Candidate at Duke University’s Fuqua School of Business. Her research focuses on understanding how various factors influence consumers’ shopping and choice behavior, such as emotions, the different relationships in our lives, shopping list organization, and daily changes in our physiology. Her work has been accepted in the Journal of Consumer Research, a leading marketing journal, and has been highlighted by the Marketing Science Institute’s What Marketers Are Talking About.

Show Credits


The Findings Report theme song was composed by Daniel Munkus

Other music heard in this episode:


  • Transcription: Lydia Ward
  • Production Support: Grady Lopez


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