Larry Vincent/generated with assistance of OpenAI’s DALL·E.
Behavior
The Market for Human Connection Is More Complicated Than We Think
We don't need better connection apps—we need the courage to leave our comfortable cocoons.
Tuesday, April 15, 2025
Tag: Research
Podcast
Trust
Trust is viewed as an essential business success metric. But numerous studies suggest that our trust in governments, organizations and businesses has been declining. Guests Ben Boyd and Kent Grayson tackle the core issues.
Tuesday, December 4, 2018
Podcast
Pets
US consumers spend over $70 billion a year on care for their pets, a massive increase over the years. Guests Dan Miller, Loni Edwards and Renée Felice Smith unpack the behavior driving the trend.
Friday, November 23, 2018
Podcast
Middleborns
American families are shrinking in size, making middle children an endangered species. New York Magazine's Adam Sternbergh and psychologist Catherine Salmon unpack the ramifications.
Tuesday, November 20, 2018
Podcast
Timing
Leaders spend a lot of time asking <em>what</em> and <em>why</em>, but they might want to ask <em>when</em> more. Guests Daniel Pink, Jonah Berger and Kelley Gullo explain it all for us.
Tuesday, October 30, 2018
Podcast
Label Me This
Product labels possess hidden powers, as research tied to a court case over Red Bull proves. Guests Aradhna Krishna, Yann Cornil and Christina Perozzi provide insights.
Tuesday, February 27, 2018
Podcast
Do-Gooders
Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy? Author Anne Bahr Thompson and USC marketing professor Adlai Wertman provide insights and answers.
Tuesday, February 20, 2018
Research
When Consumers Delegate
Managers learn to delegate, and so do consumers. New research reveals that it can create better satisfaction.
Sunday, February 11, 2018
Research
How Curiosity Closes Sales
A new study reveals that when consumers are curious they are more likely to indulge themselves.
Sunday, January 28, 2018
Podcast
Sounds Appealing
Sounds is the forgotten spice. In this episode we delve into the way that sound affects perceptions of brands and product experiences. Guests Maxime Goulet, Michael Lowe and Charles Spence provide useful examples.
Tuesday, January 23, 2018