We gave product management the strategic throne, and in doing so, pushed marketing—the discipline that understands customers—to the sidelines, with questionable and predictable consequences.
Friday, November 21, 2025
Larry Vincent/generated in Midjourney
Target’s new smile policy tries to fix the brand from the outside in but real change starts with product culture and giving people a reason to smile.
Sunday, November 9, 2025
Larry Vincent/generated in Midjourney
Despite layoffs and AI anxiety, a smarter, leaner future of work is taking shape.
Wednesday, June 18, 2025
Larry Vincent/generated with assistance of OpenAI’s DALL·E.
We don't need better connection apps—we need the courage to leave our comfortable cocoons.
Tuesday, April 15, 2025
Larry Vincent/Illustration generated with the assistance of OpenAI’s DALL·E.
In a time when diversity is being sidelined and queerness increasingly policed, this is a call to own our stories and confront the rebranding of our rights.
Tuesday, April 8, 2025
Larry Vincent/Midjourney
Aligning a brand with a cause requires a lot more than rainbows and media buys.
Friday, June 23, 2023
Apple's introduction of Vision Pro provides a case study on the art of reframing expectations to cross the chasm.
Saturday, June 10, 2023
One month into the WGA strike and many are questioning the value of writers on a cultural landscape that has plenty of alternatives for consumer attention.
Friday, May 26, 2023
Midjourney
HBO Max is about to be rebranded as 'Max'. Is this a shift towards commonness or a bold marketing gamble?
Saturday, May 20, 2023
Midjourney
What a rise in stories about antiheroes tells us about consumer psychology.
Friday, May 5, 2023
Producer Larry Vincent launches a new limited series podcast called The Customer Class, about the people every business must find and keep. The first episode features an interview with SoulCycle co-founder Julie Rice.
Monday, August 10, 2020
Do introverts have an advantage or a disadvantage in the workplace? How should we design the personality of our future AI colleagues? Bestselling author Matthew Pollard and Justine Cassell provide insight.
Tuesday, December 18, 2018