Run Time: 36 minutes
Creativity is driving value in business. From product development to marketing, creative thinking equates to premium pricing in the marketplace–for businesses and for employees. But for all the hype that surrounds creativity many people feel it’s out of reach. They subscribe to outdated myths that posit that you are either born with it or you’re not.
In this episode of The Findings Report podcast, bestelling author Allen Gannett joins us to discuss his book, The Creative Curve, while researcher Page Moreau shares insights from multiple studies on the science behind creative thinking. And Amy Aniobi, a writer and executive producer from the hit HBO series Insecure, joins us to share her experience being a professional creative.
Amy Aniobi is a Co-Executive Producer on HBO’s groundbreaking comedy, “Insecure,” and has written on the show since season one. She also served as head writer/EP for HBO’s “2 Dope Queens” stand-up special and has multiple projects in development, including several studio features and TV projects at HBO and Amazon. Amy is Nigerian, hails from North Texas, graduated from Stanford University and UCLA, and has lived both in the US (New York, the Bay Area) and abroad (France, Morocco). She enjoys travel, baking cookies and the occasional, well-timed “that’s what she said.”
Allen Gannett is the founder of TrackMaven, a marketing analytics company whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In October 2018, TrackMaven merged with Skyword to form the #1 content marketing platform. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and is the author The Creative Curve, published by Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune.
Page Moreau is the John R. Nevin Professor of Marketing and the Executive Director of the Center for Brand and Product Management at the Wisconsin School of Business. She joined the Wisconsin faculty in 2014 after 12 years at the Leeds School of Business, University of Colorado at Boulder. Page received her Ph.D. in marketing from Columbia University, and her research focuses on creativity, consumer learning, and innovation. Professor Moreau’s work has been published in the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology. She currently serves as an Editor at the Journal of Marketing.
- Clip from Last Week Tonight with John Oliver courtesy HBO
- Clip from Apollo 13 courtesy of Universal Pictures
The Findings Report theme song was composed by Daniel Munkus
Other music heard in this episode:
- Transcription: Lydia Ward
- Production Support: Grady Lopez