Podcast

Do gooders

Podcast

Do-Gooders

Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy. Author Anne Bahr Thompson and USC marketing professor Adlai Wertman provide insights and answers.

Slacktivism

studiostoks/Shutterstock

Causes

Slacktivism

The recent tragedy of Parkland, Florida is a wake-up call for Americans. However, there's a psychological force working against the cause.

Generations two

Podcast

Generations, Part 2

A Millennial and an Xer walk into a room. When they leave, we get a podcast. Listen to the second installment of our two-part series on American generations, featuring an interview with bestselling author Neil Howe.

Generations one

Podcast

Generations, Part 1

Amidst all the noise about Millennials, Xers and Boomers there's a real theory about generations and their power over business. Bestselling author Neil Howe explains it all for us on the latest podcast.

The pitch

Podcast

The Pitch

When you're making a pitch, your target knows a lot about your tactics. It's called persuasion knowledge. We interview bestselling author Paul Smith, and researchers Kent Grayson and Mathew Isaac for tips on how to wrangle it and make it work to your advantage.

Sounds appealing

Podcast

Sounds Appealing

Sounds is the forgotten spice. In this episode we delve into the way that sound affects perceptions of brands and product experiences. Guests Maxime Goulet, Michael Lowe and Charles Spence provide useful examples.

Femvertising

Podcast

Femvertising

Feminism is making a come-back and marketers have latched on. But do female-forward campaigns achieve their goals? In this episode of the podcast we interview Heather LeFevre, Linda Ong, and Shelley Zalis for answers.

Blame it on the clown

Podcast

Blame it on the Clown

Most marketers shy away from horror experiences because they worry it will be too controversial for their brand. But there's a strong case to be made for the power of fright. In this podcast, we interview filmmaker Matt Kaplan and researcher Lea Dunn to explore the ways that fear can be used by brands to forge a bond with their customers.

Playing with fyre

Podcast

Playing with Fyre

The Fyre Festival was one of the biggest cultural trainwrecks of 2017. But it holds important lessons about the power of social media and the allure of influencers. In our first podcast, we interview filmmaker Nicco QuiƱones and culture analyst Linda Ong for insight on what it means for marketers.