Preference is an important measure of brand strength, yet it has many dimensions. One of those relates to safety.
Sunday, March 4, 2018
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Product labels possess hidden powers, as research tied to a court case over Red Bull proves. Guests Aradhna Krishna, Yann Cornil and Christina Perozzi provide insights.
Tuesday, February 27, 2018
The recent tragedy of Parkland, Florida is a wake-up call for Americans. However, there's a psychological force working against the cause.
Sunday, February 18, 2018
Managers learn to delegate, and so do consumers. New research reveals that it can create better satisfaction.
Sunday, February 11, 2018