The recent tragedy of Parkland, Florida is a wake-up call for Americans. However, there's a psychological force working against the cause.
Sunday, February 18, 2018
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A Millennial and an Xer walk into a room. When they leave, we get a podcast. Listen to the second installment of our two-part series on American generations, featuring an interview with bestselling author Neil Howe.
Tuesday, February 13, 2018
Amidst all the noise about Millennials, Xers and Boomers there's a real theory about generations and their power over business. Bestselling author Neil Howe explains it all for us on the latest podcast.
Tuesday, February 6, 2018
When you're making a pitch, your target knows a lot about your tactics. It's called persuasion knowledge. We interview bestselling author Paul Smith, and researchers Kent Grayson and Mathew Isaac for tips on how to wrangle it and make it work to your advantage.
Tuesday, January 30, 2018
A new study reveals that when consumers are curious they are more likely to indulge themselves.
Sunday, January 28, 2018