Dont call them pets

Photo J Danielle Wehunt/Stocksy |

Consumers

Don't Call Them Pets

Pet ownership has surged in the US, and so, too, have attitudes and perceptions about the role of pets in our lives.

Read the story...

Previously

From social to sale

Kristen Curette Hines and Danil Nevsky/Stocksy

Social Media

From Social to Sales

While more and more brands switch their advertising spend to social media channels, how much of that spend leads to a direct sale?

Insights in Your Inbox

Subscribe to The Findings Report newsletter and never miss a story.

Life of flower

H&M/Erdem

Culture

The Gender Quotient

Gender marketing is a skills test and a risky endeavor that punishes more often than it rewards. America's evolving attitudes and opinions about gender lie at the heart of the challenge.

From x to z

Consumers

From Y to Z

A new study provides a glimpse at the challenges marketers may face with Generation Z. They hate ads. They know how to block them. And they expect more for their attention.

When brands betray us

Larry Busacca/Getty Images

Research

When Brands Betray Us

At the root of the Harvey Weinstein scandal is a very real sense of betrayal. A new study explores how consumers react when their brands fail them catastrophically.

Equinox made me do it

Research

Focused and Fit

Knowing whether the glass is half full or half empty makes all the difference in messaging to your target audience