| Photo Larry Vincent/Midjourney |
branding
Pride and Principle
Friday, June 23, 2023
Aligning a brand with a cause requires a lot more than rainbows and media buys.
Previously
innovation
Positioning a Vision
Apple's introduction of Vision Pro provides a case study on the art of reframing expectations to cross the chasm.
Saturday, June 10, 2023
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culture
The Reality of Writing
One month into the WGA strike and many are questioning the value of writers on a cultural landscape that has plenty of alternatives for consumer attention.
Friday, May 26, 2023
Midjourney
consumer-behavior
The Dark Triad
What a rise in stories about antiheroes tells us about consumer psychology.
Friday, May 5, 2023
Podcast
The Customer Class
Producer Larry Vincent launches a new limited series podcast called The Customer Class, about the people every business must find and keep. The first episode features an interview with SoulCycle co-founder Julie Rice.
Monday, August 10, 2020
Podcast
Introverts
Do introverts have an advantage or a disadvantage in the workplace? How should we design the personality of our future AI colleagues? Bestselling author Matthew Pollard and Justine Cassell provide insight.
Tuesday, December 18, 2018
