Managing human brands

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Managing Human Brands

When managing a human brand (including your own), there is one metric that matters most

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When donald met chuck

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When Donald Met Chuck

One of the biggest political headlines this week offered a case study in a frequent brand challenge

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The thing to fear

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The Thing To Fear

Fear is on the rise. Conventional wisdom suggests this is bad for brands and for marketers. But new research suggests otherwise.

Power of pause


The Power of Pause

An order for shoes offers a case study in what's wrong with most email marketing and also reveals the seed of a cultural trend