Sense and psychology

Photo Carles Rodrigo Monzo/Stocksy |

Brand Experience

Sense and Psychology

Consumers have five senses. Yet marketers focus most attention on two alone. New research suggests that's a big mistake.

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From social to sale

Kristen Curette Hines and Danil Nevsky/Stocksy

Social Media

From Social to Sales

While more and more brands switch their advertising spend to social media channels, how much of that spend leads to a direct sale?

Life of flower

H&M/Erdem

Culture

The Gender Quotient

Gender marketing is a skills test and a risky endeavor that punishes more often than it rewards. America's evolving attitudes and opinions about gender lie at the heart of the challenge.

From x to z

Consumers

From Y to Z

A new study provides a glimpse at the challenges marketers may face with Generation Z. They hate ads. They know how to block them. And they expect more for their attention.

When brands betray us

Larry Busacca/Getty Images

Research

When Brands Betray Us

At the root of the Harvey Weinstein scandal is a very real sense of betrayal. A new study explores how consumers react when their brands fail them catastrophically.