When managing a human brand (including your own), there is one metric that matters most
Sunday, September 17, 2017
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One of the biggest political headlines this week offered a case study in a frequent brand challenge
Sunday, September 10, 2017
Word-of-mouth may be the most valuable form of promotion, but not all shout-outs are created equal.
Sunday, August 20, 2017
When making your case, it's tempting to rely on experts. But consumers are increasingly shunning experts and relying on confident amateurs.
Sunday, August 6, 2017