When you're making a pitch, your target knows a lot about your tactics. It's called persuasion knowledge. We interview bestselling author Paul Smith, and researchers Kent Grayson and Mathew Isaac for tips on how to wrangle it and make it work to your advantage.
Tuesday, January 30, 2018
Burberry released a three minute Cinematic Trailer to celebrate its 160th anniversary. But the real story revolves around what's missing.
Wednesday, November 2, 2016
Ilya/Stocksy
While it is easy to fall prey to writer's block, it is just as easy to unlock a good story. This exercise will get you to a beginning, middle and end in less time than it takes to watch a sitcom.
Sunday, December 7, 2014
The word "story" makes many think of words. But a story can surface with images, sounds, even scents.
Saturday, October 12, 2013
20th Century Fox
When telling a story, clearly set your point of departure so that your audience can anchor in and relate from there.
Monday, October 7, 2013
FastCompany
Ricky Gervais reminds us that whether you're writing a report for your job or penning a new novel, the key to good storytelling is relating.
Friday, October 4, 2013
The death of advertising is a bit premature, especially when considering the category's standard-bearer: the Super Bowl spot.
Monday, February 4, 2013
Storytelling is ingrained in the human psyche, yet we do very little to teach our children to tell stories or to find them in the world.
Tuesday, March 20, 2012
Great stories hinge on a question. This is as true for the great American novel as it is for a business report. To tell a better story, lean on your question.
Sunday, June 5, 2011
Narrative has an architecture. And it's the key to better branding.
Saturday, October 11, 2008