Sounds Appealing

Tue, 23 Jan 2018 00:00:00 -0800

Sound is one of the most powerful consumer senses. It affects the brain in more ways than we imagine. It can actually change our perception of our other senses. In the latest episode of The Findings Report Podcast we explore this very dimension, and how marketers can target the ears to make favorable perceptions and drive satisfaction.

Professor Michael Lowe shares findings from a study he co-authored with Kelly Haws and recently published in the Journal of Marketing Research. In their experiments they uncovered a strong connection between acoustic pitch and consumer perceptions of product size.

Sound on The Findings Report

Sounds Appealing