Culture
Deactivation
Facebook is back on the hot-seat and many users, including the author, are rethinking their relationships with the world's largest social network.
Sunday, March 25, 2018
Tag: Social Media
Podcast
Playing with Fyre
The Fyre Festival was one of the biggest cultural trainwrecks of 2017. But it holds important lessons about the power of social media and the allure of influencers. In our first podcast, we interview filmmaker Nicco Quiñones and culture analyst Linda Ong for insight on what it means for marketers.
Tuesday, January 16, 2018
Kristen Curette Hines and Danil Nevsky/Stocksy
Social Media
From Social to Sales
While more and more brands switch their advertising spend to social media channels, how much of that spend leads to a direct sale?
Sunday, November 12, 2017
Culture
Fyre Danger
What marketers can learn from the fate of the social media's newest favorite failure.
Sunday, April 30, 2017
Consumers
The Hidden Life of Sharing
The sharing economy grows and grows, but the richest value in sharing is lost. It's not what we send out but what we do together that makes sharing meaningful.
Sunday, December 11, 2016
Culture
Why trolls troll
As America reacts to a divisive election, many are flaming and unfriending on social media. What drives a friend to become a troll?
Saturday, November 12, 2016