Tag: Research

Spainter_vfx/Shutterstock

Essay

A fire hose of data both blesses and curses brand managers. The trick is not getting lost in the data or fogetting the humans it represents.

Saturday, April 15, 2017

The news industry has a serious branding challenge. To regain its credibility and stature it may be time to start from scratch.

Tuesday, November 29, 2016

It's often said that you are what you drive. The latest wave of Brand Dependence research indicates that might be more true than you realize.

Thursday, January 23, 2014

In recessionary times brands need to monitor their health and make the most of every investment.

Sunday, May 9, 2010

Is your brand a seasonal or a perennial? What does it take to brand for the long haul?

Saturday, May 23, 2009

Great brand experiences have a profound effect on the way consumers remember.

Sunday, February 22, 2009