Sounds is the forgotten spice. In this episode we delve into the way that sound affects perceptions of brands and product experiences. Guests Maxime Goulet, Michael Lowe and Charles Spence provide useful examples.
Tuesday, January 23, 2018
Feminism is making a come-back and marketers have latched on. But do female-forward campaigns achieve their goals? In this episode of the podcast we interview Heather LeFevre, Linda Ong, and Shelley Zalis for answers.
Tuesday, January 16, 2018
Most marketers shy away from horror experiences because they worry it will be too controversial for their brand. But there's a strong case to be made for the power of fright. In this podcast, we interview filmmaker Matt Kaplan and researcher Lea Dunn to explore the ways that fear can be used by brands to forge a bond with their customers.
Tuesday, January 16, 2018
Making consumers feel that they are on the outside looking in is a common marketing tactic, but recent research indicates it might be very risky.
Sunday, June 18, 2017
The sharing economy grows and grows, but the richest value in sharing is lost. It's not what we send out but what we do together that makes sharing meaningful.
Sunday, December 11, 2016
In the wake of the 2016 Presidential Election Americans look toward the power of an abandoned status quo
Tuesday, November 22, 2016
As America reacts to a divisive election, many are flaming and unfriending on social media. What drives a friend to become a troll?
Saturday, November 12, 2016
A new study reveals that men are more likely to reject compromise when they make decisions with other men.
Saturday, November 5, 2016
You can learn a lot about generational differences by looking at how each cohort names its babies.
Sunday, October 30, 2016
Mark Twain claimed there were three kinds of lies: lies, damned lies, and statistics. Best-selling author and neuroscientist Daniel Levitin's new book <em>A Field Guide to Lies</em> revisits this sentiment.
Saturday, October 22, 2016
Conventional leadership literature is obsessed with talent. Author Angela Duckworth argues such fascination is misplaced.
Monday, June 6, 2016