Tag: Naming

Nomen culture

culture

Nomen-culture

You can learn a lot about generational differences by looking at how each cohort names its babies.

Naming exchange

Benjamin Stäudinger/Flickr

branding

The Naming Exchange

While the memorability of your brand name matters, there's another facet of naming that matters more.

Black name

branding

Why is Black Friday Black?

Color names can provide a powerful influence over brand identity--an influence that is often counter-intuitive.