Tag: Naming

The 2018 Women's March caps a year of striking momentum for women in America. But marketers have a lot more work to do to support the cause.

Sunday, January 21, 2018

Branding

How the subtle use of specific words to define your target audience makes a significant difference in the performance of your brand

Sunday, March 12, 2017

You can learn a lot about generational differences by looking at how each cohort names its babies.

Sunday, October 30, 2016

Benjamin Stäudinger/Flickr

While the memorability of your brand name matters, there's another facet of naming that matters more.

Tuesday, March 12, 2013

In an effort to distance itself from recent history, Blackwater has rebranded. The business is the same. The name is now Academi.

Monday, December 12, 2011

Color names can provide a powerful influence over brand identity--an influence that is often counter-intuitive.

Friday, November 25, 2011