https://www.findingsreport.com/tags/music/Recent content in Music on The Findings ReportHugoen-usTue, 27 Nov 2018 09:03:00 -0800https://www.findingsreport.com/2018/11/27/nostalgia/Tue, 27 Nov 2018 09:03:00 -0800https://www.findingsreport.com/2018/11/27/nostalgia/<p>Once considered a contagious malady, nostalgia is a powerful emotional force with proven psychological benefits. Music, in particular, is a potent nostalgia delivery device and in this episode of the podcast we talk to three experts about why nostalgia and music go well together and how to use them effectively to persuade and delight your audiences.</p> <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/535003827&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=false"></iframe> <p>Music marketing maven Jesse K discusses the latest throwback trends and how many music artists are leveraging multiple media to amplify nostalgic effect. Researcher Rob Kozinets shares insights from his studies on retro subcultures and the boundaries of consumer tolerance for brands and beloved memories. And psychologist Petr Janata unpacks how nostalgia affects our brain and the scientific reasons behind its unique power to revive our memories and animate our bodies.</p>https://www.findingsreport.com/2017/04/30/fyre-danger/Sun, 30 Apr 2017 15:01:00 -0700https://www.findingsreport.com/2017/04/30/fyre-danger/<p>The Fyre Festival was this week’s Twitter rabbit hole. The star-crossed event was planned as a “luxury music festival” on a private island in the Bahamas. With some tickets costing more than $12,000 for a four-person package, it lured Millennials to a “better Coachella” that promised live performances by Blink-182, Skepta and Rae Sremmurd, and an abundance of exclusive opportunities to mingle with celebrities and the social media elite.</p> <p>Unfortunately, when ticket-holders arrived on the island Friday morning they received a good lesson in hucksterism. The luxury glamping accommodations promised in a stream of Instagram promotions turned out to be a sad tent city, a lack of water, and uncooked cheese sandwiches. Insult turned to injury when organizers cancelled the festival out of safety concerns.</p>