Branding
The Missing Middle
In 1980, George W.S. Trow said television had destroyed the middle distance. The Creator Economy may now be bridging it. Brands should pay attention.
Friday, April 17, 2026
Tag: Marketing
Studio Six/Stocksy
Marketing
When We Throw Caution To The Wind
New research reveals that consumers get a little more carefree with beloved devices when an upgrade is on the horizon
Sunday, November 5, 2017
H&M/Erdem
Culture
The Gender Quotient
Gender marketing is a skills test and a risky endeavor that punishes more often than it rewards. America's evolving attitudes and opinions about gender lie at the heart of the challenge.
Sunday, October 29, 2017
Everett Historical/Shutterstock
Research
The Thing To Fear
Fear is on the rise. Conventional wisdom suggests this is bad for brands and for marketers. But new research suggests otherwise.
Sunday, August 13, 2017
Research
When Men Decide Together, Compromise Takes a Hike
A new study reveals that men are more likely to reject compromise when they make decisions with other men.
Saturday, November 5, 2016
Advertising
In defense of Super Bowl commercials ... when executed well
The death of advertising is a bit premature, especially when considering the category's standard-bearer: the Super Bowl spot.
Monday, February 4, 2013