![](https://d33wubrfki0l68.cloudfront.net/785198e196407c33ea6a75cd21fa35323fafde45/b9530/images/challenger-cycle.jpg)
branding
Beyond Challengers. A cycle of brand types
It's time to evolve our thinking about challenger brands. They are not an end-state, but rather a phase. Success depends on knowing when your challenger days have passed.
Sunday, December 18, 2016