Being t-shirt worthy was once the imperative for brand managers. But consumers have drifted away from badging brands to confer status. Instead, they seek ways to hack the brand's cultural currency to satisfy their social media reach.
Sunday, June 25, 2017
Brands are relying on functional positioning more than ever before, raising the question: am I becoming extinct?
Sunday, February 12, 2017
Moyers & Co.
When we think of brand identities we often forget that nations have them, too. Historian Joyce Appleby suggests a profound ideal that lies of the root of the American brand.
Tuesday, October 15, 2013
Color names can provide a powerful influence over brand identity--an influence that is often counter-intuitive.
Friday, November 25, 2011