Do Brands Do Better by Going Green?

Sun, 11 Jun 2017 16:08:00 -0700

I am often asked by clients how much consumers really care about eco-friendly brands? Does going green create a real brand halo?

Environmental concerns are highly prevalent in media today, particularly in the context of climate change. In recent weeks, coverage of these concerns has dramatically increased as the Trump administration withdrew from the Paris Climate Agreement. Many big brands responded immediately to the President’s action, stating their intent to follow-through with standards established by the Paris accord and to aggressively reduce their environmental footprint. So, one would guess that making such public stands has a brand benefit.

Green Branding on The Findings Report

Do Brands Do Better by Going Green?