Generations on The Findings Report

Generations, Part 2

Tue, 13 Feb 2018 00:00:00 -0800

We continue our two-part series on American Generations and our interview with bestselling author Neil Howe. In this installment, we dive deep into the two dominant generations in American culture today: Generation X and Millennials. Howe analyzes the psychological and sociopolitical factors that shaped the worldview of each generation, while Molly and Larry make a case for their respective generations.

Guests

Neil Howe

Neil Howe is the Demography sector head at [Hedgeye Risk Management](https://app.hedgeye.com), an independent financial research firm. Howe is a renowned authority on generations and social change in America. An acclaimed bestselling author and speaker, he is the nation's leading thinker on today's generations—who they are, what motivates them, and how they will shape America's future.

A historian, economist, and demographer, Howe is also a recognized authority on global aging, long-term fiscal policy, and migration. He is currently a senior associate at the Center for Strategic and International Studies (CSIS) and the Global Aging Institute, both in Washington D.C. Howe has co-authored numerous studies for CSIS (including the Aging Vulnerability Index and pioneering studies on pension reform in China and South Korea).

Generations, Part 1

Tue, 06 Feb 2018 00:00:00 -0800

Generational labels are typically eye-rolling buzzwords thrown about in marketing conversations, but the labels are connected to a bigger model of consumer behavior. Much of that model was pioneered and evangelized by Neil Howe and the late William Strauss. In the first of a special two-part edition of The Findings Report podcast we sit down with Neil Howe to frame up the essentials. What is generational marketing and why does it matter at all?

Rebooting the American Brand

Sun, 15 Jan 2017 13:57:00 -0800

I am reading The Great Gatsby to my daughter Jordan. A few nights ago, after we finished the chapter in which a drunken party-goer crashes his car in a ditch outside Gatsby’s mansion, Jordan said, “he should have taken an Uber.”

In explaining why he couldn’t, it hit me that the fictional tale of Gatsby occurred nearly 100 years ago. There’s a mental block in my head that refuses to imagine events of the 20th century being so far back in time. When I was Jordan’s age, it felt like the ghosts of the Roaring Twenties were still fresh and lively in American life, though of course they were always at least two generations behind my own.