https://www.findingsreport.com/tags/generational-marketing/Recent content in Generational Marketing on The Findings ReportHugoen-usSun, 22 Oct 2017 10:24:00 -0700https://www.findingsreport.com/2017/10/22/from-y-to-z/Sun, 22 Oct 2017 10:24:00 -0700https://www.findingsreport.com/2017/10/22/from-y-to-z/<p>There’s a quote by Thoreau that I dust off every now and then when I speak about generational marketing. “Every generation laughs at the old fashions, but follows religiously the new.” Leave it to Thoreau to summarize why we sometimes roll our eyes in reference to Millennials, Generation X or the Baby Boomers.</p> <p>I like the quote because it strikes at the heart of my feelings about marketers’ fickle fascination with the rising generation, and their wandering apathy for all the rest. Thus, for more than a decade we have been inundated with research and insights on Millennials. For good reason. Demographically, Millennials were a large market, the product of the most fertile period of population growth since the Baby Boom. But the way marketers referred to them you would have thought they were an entirely new species.</p>