More Than a March

Sun, 21 Jan 2018 20:11:00 -0800

Yesterday, millions of women gathered in cities across America to march together for social change. The second annual Women’s March occurred after a year that shocked us and reminded us of the gender-based imbalance of power in our culture. If there is a silver lining, it may be that 2017 will go down in history as a cornerstone year for women—a year when the issues could no longer be ignored.

Femvertising

Tue, 16 Jan 2018 00:02:00 -0800

Fearless Girl was the darling of the 2017 advertising awards shows. It rode a new wave of feminism that spanned from the Women’s March to the #MeToo and #TimesUp movements, leading Time Magazine to declare “The Silence Breakers” as the annual person of the year.

In this episode of The Findings Report Podcast we delve into female-forward marketing strategies. From Dove’s Real Beauty campaign to Always Like A Girl, we dissect the initiatives that succeed in forging a connection with women. And … those that don’t.

Feminism on The Findings Report

More Than a March

Femvertising