Brand Experience
Sense and Psychology
Consumers have five senses. Yet marketers focus most attention on two alone. New research suggests that's a big mistake.
Sunday, December 10, 2017
Tag: Experience
Branding
Dollar Shave Club: Part IV
In my ongoing ode to Dollar Shave Club, I commend them for smart brand extension.
Thursday, June 6, 2013
Branding
Dollar Shave Club: Part III
Dollar Shave Club continues its track record of brand consistency with the launch of Dr. Carver's Shave Butter.
Saturday, May 11, 2013
Branding
Great Brand Experiences Change Behavior
The best brand experiences compel consumers to behave in specific ways.
Wednesday, April 25, 2012
Branding
Dollar Shave Club, Part II
Dollar Shave Club is an excellent example of <em>Brand Real</em>. It marries a credible promise to a compelling experience.
Wednesday, March 14, 2012
Branding
An open letter
On the eve of a new iPhone, some heartfelt thoughts to Apple and his deadbeat friend.
Saturday, June 19, 2010
Branding
Brand Preference, Experience and Memory
Great brand experiences have a profound effect on the way consumers remember.
Sunday, February 22, 2009