https://www.findingsreport.com/tags/crisis/Recent content in Crisis on The Findings ReportHugoen-usSun, 05 Mar 2017 15:49:00 -0800https://www.findingsreport.com/2017/03/05/why-the-uber-brand-is-probably-not-in-danger-yet/Sun, 05 Mar 2017 15:49:00 -0800https://www.findingsreport.com/2017/03/05/why-the-uber-brand-is-probably-not-in-danger-yet/<p>Today I did something I’ve never done before. I did business with Lyft, the ride-sharing service. Don’t be mistaken. I’m not a nube to ride-sharing. I’ve been a loyal Uber rider for many years (with a stellar rating, I might add). Until today, I’ve never felt the need to try the competition. I’m very loyal to brands. Would you want anything else from a guy who preaches the gospel of building brand attachment and loyalty? You have to do a lot to make me switch. My decision today was deliberate and a direct reflection of the state of the Uber brand. The question is: was my action reflective of a broader consumer trend, or just the protest of a values-branding zealot.</p>