https://www.findingsreport.com/tags/creative/Recent content in Creative on The Findings ReportHugoen-usMon, 14 May 2012 20:16:00 +0000https://www.findingsreport.com/2012/05/14/the-hunt-for-real-creativity-in-advertising/Mon, 14 May 2012 20:16:00 +0000https://www.findingsreport.com/2012/05/14/the-hunt-for-real-creativity-in-advertising/<p>My Monday morning ritual is deeply ingrained. I arrive early to find a stack of advertising and media trades to digest before launching into my client work for the week. One of those trades is <a href="https://www.adweek.com/">AdWeek</a>. I’ve been reading it for years but only recently noticed a new behavior on my part. When I come across the review of the week’s featured campaign I have to fire up my browser and search for the spot online so that I can view it. In years past this would have never been the case. I would have seen the spot during my television viewing. Lately, I can’t recall which advertisements I’ve seen on television.</p>