Fyre Danger

Sun, 30 Apr 2017 15:01:00 -0700

The Fyre Festival was this week’s Twitter rabbit hole. The star-crossed event was planned as a “luxury music festival” on a private island in the Bahamas. With some tickets costing more than $12,000 for a four-person package, it lured Millennials to a “better Coachella” that promised live performances by Blink-182, Skepta and Rae Sremmurd, and an abundance of exclusive opportunities to mingle with celebrities and the social media elite.

Unfortunately, when ticket-holders arrived on the island Friday morning they received a good lesson in hucksterism. The luxury glamping accommodations promised in a stream of Instagram promotions turned out to be a sad tent city, a lack of water, and uncooked cheese sandwiches. Insult turned to injury when organizers cancelled the festival out of safety concerns.

Laying Equity

Mon, 21 Nov 2011 01:53:51 +0000

Retailers have re-introduced layawayto consumers this holiday season, and it seems to be popular. Analysts say that consumers like layaway because they don’t have easy access to credit, many are unemployed, and layaway makes them feel disciplined during the busiest shopping time of the year. While there’s no reason to believe these hypotheses are false, I think they miss the broader insight. Today’s average consumer is conflicted about money and how it relates to things they desire. The layaway trend is a clue that smart marketers should factor into brand strategies.

Consumers on The Findings Report

Fyre Danger

Laying Equity