Midjourney
Consumer-Behavior
The Dark Triad
What a rise in stories about antiheroes tells us about consumer psychology.
Friday, May 5, 2023
Tag: Consumer Psychology
Culture
Deactivation
Facebook is back on the hot-seat and many users, including the author, are rethinking their relationships with the world's largest social network.
Sunday, March 25, 2018
Research
When Consumers Delegate
Managers learn to delegate, and so do consumers. New research reveals that it can create better satisfaction.
Sunday, February 11, 2018
Larry Busacca/Getty Images
Research
When Brands Betray Us
At the root of the Harvey Weinstein scandal is a very real sense of betrayal. A new study explores how consumers react when their brands fail them catastrophically.
Sunday, October 15, 2017
Alex Wong/Getty
Branding
When Donald Met Chuck
One of the biggest political headlines this week offered a case study in a frequent brand challenge
Sunday, September 10, 2017
Consumers
When Father Wants To Know Best
There's a new generation of Dads emerging. They're more engaged, more excited ... and more insecure than their predecessors.
Sunday, August 27, 2017
Branding
Marketing in the Time of Snapchat
Branding relies upon a story that lives inside the consumer's brain. But that story is changing in an era when stories appear and evaporate in a fraction of a second.
Sunday, July 16, 2017
Experience
No Pain. No Gain.
Conventional wisdom dictates that brands should provide comfort to consumers and ease their pain. But a new study reveals circumstances when pain is welcomed.
Saturday, June 3, 2017
Consumers
Sex and Brands
According to recent data, Americans are having less sex. They're also having fewer children. What does it mean for marketers?
Sunday, May 14, 2017