Kristen Curette Hines and Danil Nevsky/Stocksy
Social Media
From Social to Sales
While more and more brands switch their advertising spend to social media channels, how much of that spend leads to a direct sale?
Sunday, November 12, 2017
Tag: Consumer-Behavior
Studio Six/Stocksy
Marketing
When We Throw Caution To The Wind
New research reveals that consumers get a little more carefree with beloved devices when an upgrade is on the horizon
Sunday, November 5, 2017
Larry Busacca/Getty Images
Research
When Brands Betray Us
At the root of the Harvey Weinstein scandal is a very real sense of betrayal. A new study explores how consumers react when their brands fail them catastrophically.
Sunday, October 15, 2017
Research
Where Has the Time Gone?
When they're not at work, sleeping, or tending to the requirements of their day, Americans are shifting more and more of their time to media
Sunday, October 1, 2017
Research
Focused and Fit
Knowing whether the glass is half full or half empty makes all the difference in messaging to your target audience
Sunday, September 24, 2017
Branding
From Badging to Hacking
Being t-shirt worthy was once the imperative for brand managers. But consumers have drifted away from badging brands to confer status. Instead, they seek ways to hack the brand's cultural currency to satisfy their social media reach.
Sunday, June 25, 2017
Research
Do Brands Do Better by Going Green?
Many brands are positioning themselves as environmentally-conscious leaders. But how much does a green brand strategy drive sales and influence brand attitudes?
Sunday, June 11, 2017
Research
Give The Gift of Experience
New research on gift giving suggests that experiential gifts deliver more bang for the buck in building personal relationships
Saturday, April 22, 2017
Branding
From Habits to Rituals
In the quest to become indispensable to consumers more brands should consider how they can ritualize their brand experience
Sunday, April 9, 2017
Consumers
Seduce Me Today. Love Me Tomorrow.
Customer satisfaction is the driving objective of most successful brands. But new research suggests that satisfied customers are harder to please. What's a brand to do? Seduce them with the promise of something different tomorrow.
Sunday, January 22, 2017
Consumers
The Hidden Life of Sharing
The sharing economy grows and grows, but the richest value in sharing is lost. It's not what we send out but what we do together that makes sharing meaningful.
Sunday, December 11, 2016
Media
When Your TV Binge Doesn't Flow
Binge-watching is growing and content creators are rising to meet the demand. But making it profitable presents a few specific challenges.
Tuesday, November 15, 2016