H&M/Erdem
Culture
The Gender Quotient
Gender marketing is a skills test and a risky endeavor that punishes more often than it rewards. America's evolving attitudes and opinions about gender lie at the heart of the challenge.
Sunday, October 29, 2017
Tag: Communications
Influence
Experts, Shmexperts
When making your case, it's tempting to rely on experts. But consumers are increasingly shunning experts and relying on confident amateurs.
Sunday, August 6, 2017
Essay
The Power of Pause
An order for shoes offers a case study in what's wrong with most email marketing and also reveals the seed of a cultural trend
Sunday, July 30, 2017