Wage a Campaign Inside

Mon, 20 Feb 2012 18:49:00 +0000

It’s time for a new mode of thinking in brand alignment. When we introduce a new brand to customers, we launch a splashy campaign. But when we introduce that same brand to employees, we delegate brand cops who will crack down, compel, and control. I tell my clients they need to think of an internal brand launch as though it were a political campaign. Political campaigns change how people think and create a groundswell of public interest. An internal brand campaign should do the same. There’s much that political science can teach us about transforming a branded organization, including how to frame the mandate and the narrative.

Campaigns on The Findings Report

Wage a Campaign Inside