Brand Real
Brand Real at Drucker Family Forum
I ventured to KPCC's Drucker Family Forum to chat with Matt DeBord about my new book, <em>Brand Real</em>
Saturday, March 2, 2013
Tag: Brand Real
Brand Real
From Mad Men to Brand Real
Mad Men's Don Draper delivered compelling truths to his fictional clients. Today’s business managers need their own reality check.
Friday, July 20, 2012
Boy Scout by Norman Rockwell
Branding
Scout's Honor
There are many words used to describe a brand's platform. But one word is often conspicuously missing.
Monday, March 5, 2012
Branding
The Road to and From Memory
Branding works on consumer memory. The best brands are easily memorized.
Monday, February 20, 2012
Branding
Stake Promises, Not Positions
Though they are often used interchangeably, a brand promise is very different from a brand position.
Monday, February 20, 2012
Culture
Lifestyles of the Rich
It's tempting to assume affluent consumers are shallow. But a new study demonstrates that the wealthiest favor brands that have a cause.
Monday, November 21, 2011