https://www.findingsreport.com/tags/brand-equity/Recent content in Brand Equity on The Findings ReportHugoen-usSun, 10 Sep 2017 00:00:00 -0700https://www.findingsreport.com/2017/09/10/when-donald-met-chuck/Sun, 10 Sep 2017 00:00:00 -0700https://www.findingsreport.com/2017/09/10/when-donald-met-chuck/<p>Though it’s growing harder and harder to assess which news was most shocking at the end of each week, President Trump’s deal with Democratic lawmakers caught many on both sides of the aisle off-guard. The media buzzed over the voyeuristic image of the President locked in an embrace with Senate Minority Leader Chuck Schumer. While politics is most certainly not the subject matter of <em>The Findings Report</em>, that headline image raises an interesting brand-related question: How much does the deal help or hurt either party’s brand?</p>