https://www.findingsreport.com/tags/brand-engagement/Recent content in Brand Engagement on The Findings ReportHugoen-usSun, 03 Dec 2017 00:00:00 -0800https://www.findingsreport.com/2017/12/03/cash-or-service/Sun, 03 Dec 2017 00:00:00 -0800https://www.findingsreport.com/2017/12/03/cash-or-service/<p>We are in the midst of a charity boom. Americans gave more than $390 billion to worthy causes in 2016, a 4.2% increase from 2015, according to Giving USA. That sum sets a new record, and puts American giving at about 2% of total GDP. Religions enjoyed the largest share of American charity, followed by education and human services.</p> <p>What’s striking about this trend is that the growth was led primarily by individual giving. Individuals gave $281 billion, or about 72% of all charitable investment. That people opened their wallets so generously in 2016, a year that was full of political and global uncertainty, says a lot.</p>