https://www.findingsreport.com/tags/brand-attachment/Recent content in Brand Attachment on The Findings ReportHugoen-usSun, 02 Jul 2017 00:00:00 -0700https://www.findingsreport.com/2017/07/02/is-espn-destined-to-become-the-next-ticketmaster/Sun, 02 Jul 2017 00:00:00 -0700https://www.findingsreport.com/2017/07/02/is-espn-destined-to-become-the-next-ticketmaster/<p>I travel a lot. It has always been part of my work life. Like many seasoned travelers, I rely on a bevy of ritual behavior, from packing my bags at home to organizing my hotel drawers at my destination. But I recently realized that one of my important travel rituals has all but disappeared. For years, my first action upon arrival was to turn on the television and find ESPN. I haven’t done that in a long time. According to recent data, I’m not alone.</p>https://www.findingsreport.com/2012/03/31/stuck-on-you/Sat, 31 Mar 2012 18:38:00 +0000https://www.findingsreport.com/2012/03/31/stuck-on-you/<p><a href="https://brandrealbook.com"><img src="brand-real-tag.png" alt=""></a></p> <p>How attached are your customers to your brand? How about your employees? Your shareholders?</p> <p>Brand attachment isn’t a concept that’s familiar to most marketers. In fact, when I bring it up in discussions with potential clients they often ask me what I’m talking about. Yet, attachment is a far more important concept for a business manager or owner than most of the other health measures we think about it.</p>