Positioning a Vision

Sat, 10 Jun 2023 13:16:00 -0700

By now, you’re probably well aware of Apple’s launch Monday of Vision Pro, its much-anticipated entry into the AR/VR category. It was covered by every major media outlet and all of the best technology blogs. In his excellent blog, Stratechery, Ben Thompson provided an optimistic perspective.

I had the good fortune of using an Apple Vision in the context of a controlled demo—which is an important grain of salt, to be sure—and I found the experience extraordinary.

An open letter

Sat, 19 Jun 2010 09:39:13 +0000

Dear Apple,

I can hardly believe you’re coming to town again. Of course, I will be happy to greet you when you arrive at my door on June 24th. I have to say, I saw your photos, and you look absolutely fabulous. Have you lost weight?

Hey, there’s one thing I wanted to ask you about. You know your friend, AT&T? Yeah, I know he’s a swell guy and all, but … I don’t know. That guy stood me up so many times. I don’t want to talk about him behind his back, but everything I’m telling you I’ve already told him … several times. He’s kind of lame. I mean, why do you hang out with that guy? You work so hard to keep yourself up and do well professionally. It seems to me that that guy is holding you back. I realize he was one of the first to support you when you took your big plunge. It was very noble of him (I’m being sarcastic). I mean, really. You could have had your pick of any guy there. Sure, he was generous with his affections (and his wallet was plenty big), but did you ask anybody about his history? I’m just saying, he was never known for being particularly hard-working. I’m just saying.

Apple on The Findings Report

Positioning a Vision

An open letter